The AIDA Model and How it Drives Digital Consumerism.

When we think of the state of consumer behavior today, we can analyze that many people choose the comfort of their own homes to purchase the goods and services needed to fulfill their daily needs. Many people look to different websites that give them an easy access to all of their needed essentials. The AIDA model describes the steps that these consumers take from the standpoint of both the buyer and the seller. 

The Aida Model is an acronym for the following steps:

1. Awareness

2. Interest

3. Desire

4. Action

When a potential customer is attracted to a business or its goods, they may visit their website or may even visit the local store. This is an example of a consumer's awareness of a potential business or its products. If that same customer were to pick up an item or even click on an item on the company website to obtain more information, we then enter the interest stage of the model. Websites make it easier for consumers to make their way down the steps of the model by just simply making one or two clicks. A website may also contain ads for other products that may be similar to the product a customer is viewing. When the customer decides they like a product that has been listed on the website, many companies have an option to add this item to a virtual cart. When a customer adds this item to a cart, they have then moved into the desire stage of the model. Even if the customer doesn't eventually buy this product, the company now knows that the item added to the cart sparked an interest in the consumers eyes. If the customer does decide to eventually purchase the products left in their virtual cart, then (you guessed it!!) we finally move into the final stage of the model, Action. Consumers are given many forms of persuasion in the digital world that drive them to make different types of purchases. People may get emails of certain products, see ads on different websites, or even be referred to a website from a friend. The AIDA model makes it easier for businesses to assess how successful they may be or become. When companies see that many of their potential customers are in the awareness stage of the model then they can do things to persuade them to move to following steps. This can include sales on new products, discounts for new accounts, or even putting out more ads on frequently uses social media platforms. Consumerism is being more and more driven by digital marketing, and it will only continue to change and grow.